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WELCOME to Xplor’s Industry Webinar Archive

As part Xplor International’s mission to provide information to members and other industry professionals Xplor Document University now offers industry sponsored live webinars and recordings presented by industry experts on cutting edge topics. These industry sponsored events vary in content, and participation is free, on demand – anytime, anywhere! View, listen, and download an Adobe Acrobat version of the presentation slides. All that is required is your time, and an Internet connection and a browser that supports Real Player or Windows Media Player.

To find out more about sponsoring a webinar, please contact Deborah Green at Deborahgreen1@earthlink.net.

Rightsourcing Strategies for 2012	Sponsored By
What does 2012 hold for you and your team? Will you be focusing on new technologies to enable profitable growth, or controlling costs and finding "creative" ways to increase customer satisfaction while improving efficiency? While priorities may vary, chances are good that you will be challenged to: Improve the Customer Experience Reduce Costs Grow Profitable Revenue Accelerate your ROI This session shows examples of how a flexible "Rightsourcing" strategy helps companies focus on their core competencies while leveraging external providers' capabilities to deliver hard-dollar cost reductions and increase process efficiencies. We will review the key principles of "rightsourcing" Customer Communications Management programs, and also provide overviews of successful use cases of rightsourcing, including: Empowering business users to take control of content. Accelerating a complex migration from legacy systems using a hosted service offering that includes file processing, composition, automated testing, and delivery. How a Variable Annuity provider slashed go-to-market time by more than 80% for a major product launch. Transforming a print only application to archival and ePresentment in a matter of days Attendees will leave with a clear understanding of how "Rightsourcing" strategies are being used to help companies achieve their CCM objectives faster, and at lower costs, while providing an exceptional customer experience. Denise Miano, EDP President, CTO, Co-founder, NEPS, LLC Denise Miano is the co-founder and Chief Technology Officer of NEPS, LLC. Ms. Miano has more than 25 years of experience in systems design and the implementation of state-of-the-art document management and delivery technologies. Ms. Miano has been a featured speaker at past industry forums such as On Demand, Xplor, AIIM, and the Financial Communications Forum. She also has authored numerous articles for industry publications. Ms. Miano holds a BS degree from Merrimack College and has completed postgraduate work at the University of Massachusetts and at Kellogg University. Mary Hegarty, General Manager, NEPS, LLC Mary Hegarty has over 25 years experience in project and program management, document and content management, and print strategy development and implementation, primarily for the insurance, financial and service bureau markets. Mary manages the delivery of NEPS' products and services associated with Communications Management group at NEPS, which encompasses Consulting Services (including Information Design), the CMX Content Integration Platform, and the SaaS hosted environments Mary has previously held positions at NewRiver, Inc., Art Plus Technology (now a wholly owned subsidiary of NEPS) and Xerox Corporation. Mary holds a BS degree from the University of Lowell - Massachusetts. View Archive
Turn Existing Transactional White Space into a New Revenue Stream Part 1: Revenue Potential	Sponsored By
Warning: This Webinar is not a product push cleverly (or not so cleverly) disguised as an informational session. This Webinar admittedly and shamelessly promotes a new service from Pitney Bowes called MarketSpace^TM. Learn about a new service from Pitney Bowes called MarketSpace^TM that makes it possible to sell existing white space on transactional documents to third party advertisers. MarketSpace™ makes TransPromo achievable, while also making available white space more valuable and attractive to potential advertisers. After attending this Webinar you'll understand how you can: Selling existing white space on transactional documents to third party advertisers Increase the value of existing white space through a statement characterization that includes block level demographics incorporating age, income, education level, and ethnicity Easily implement this new revenue stream or service You have the space, we make it valuable. (Then we help sell it.) This Webinar is first in a two part series, with a focus on the potential revenue for organizations that participate with MarketSpace^TM. The second Webinar will review security, workflow and marketing point of view for a MarketSpace^TM implementation. This Webinar is intended for IT Professionals and any individuals responsible for providing secure, valuable mail production processes for their organizations. About the presenters: Ken Renko is a Product Marketing Manager for Pitney Bowes - DMT in Boca Raton, Florida. His responsibilities include marketing support & product management for the Production Intelligence® software solutions, including P/ITM Output Manager, P/ITM Output Enhancement, P/ITM Enterprise Manager, and P/ITM Wizard. Ken joined Pitney Bowes in 2006, after spending several years with Oce Digital Document Systems & Xerox Printing Systems, holding various technical & marketing support positions. The combined years of experience in the electronic document industry, have provided him with an objective understanding of the requirements and issues relating to transactional printing, linking print and mail operations, document output management, multi-vendor workflows, variable data applications, and color. He has developed a number of white papers, authored several industry articles and has been a regular presenter at Xplor, GraphExpo, OnDemand and other industry conferences. Peter D'Amato is the Vice President of Global Marketing and Product Management for Pitney Bowes DMT Software, which is responsible for the Production Intelligence® suite of Output Management, Automated Document Factory and high-integrity inserter control software products. Peter has been with Pitney Bowes for over 18 years and has spoken at industry forums and webinars on topics such as Integrating Print and Mail, Intelligent Mail® barcode, high integrity mail processing, and Transpromo implementation strategies. Previously, Peter had both engineering and sales responsibilities for automated control and data acquisition systems with G.E. Power Systems. He holds a BS in Electrical Engineering and an M.B.A. in Marketing, both from the University of Bridgeport. Candice Russell is a Marketing Manager for Pitney Bowes Inc. in Danbury, Connecticut. Her responsibilities include marketing strategy, support & campaign development for Pitney Bowes Production Intelligence® software solutions, sorting solutions, and the new MarketSpace™ OnStatement Advertising Web portal. Candice joined Pitney Bowes in 2005, after spending several years marketing in both commercial and nonprofit environments, creating promotions for products that sell for only $1 to products worth over $1 million. She also has over 40 years experience as a consumer of all types of products and services, and is a conscious observer of all types of marketing campaigns and messages. She holds a BA in Economics, Sociology and Communications from the University of Michigan. View Archive \| Presentation
Use an ADF to Actually Save You Money	Sponsored By
Today, organizations need an Automated Document Factory (ADF) to meet regulatory, compliance and reporting requirements. Organizations are, now more than ever, under significant pressure to reduce on-going costs. Do you stay awake at night wondering how you can do both at the same time? Attend this session and learn how to ensure that the ADF solution you choose meets your short-term goals, long-term goals and saves you money. We will discuss the strengths and weaknesses of cloud-based solutions and other new approaches to reduce the upfront and on-going costs of an ADF. However, reducing the ADF costs are only one side of the equation. You also need to find costs savings that can be achieved using the ADF technology in order to pay for it. The ideal scenario will be to find the perfect balance between these savings and the costs of the ADF. We will provide a series of questions you can ask and tools you can use to ensure you meet your money saving and other ADF-related goals. These could be invaluable to you as you plan your ADF implementation. About the presenters: Dave Hook has been in the transaction printing industry for 23 years, and has held a broad range of management positions in organizations such as Xerox Canada Ltd., Symcor Inc., and Davis + Henderson. He has led the introduction of many products such as cheque image statements, electronic statement archives, statement composition services, Braille and large format printing services, statement marketing (Transpromo), and many others. As Director of Product Management for Crawford Technologies, Dave is responsible for directing and developing the portfolio of software products and solutions. David Day brings over 32 years of experience in the document management and mail industry. As an active member of Xplor for over 15 years, David frequently presents at local and global Xplor meetings. He has also been a guest speaker at various company user and industry groups. David is the Production Management Specialist at Crawford Technologies and is responsible for worldwide sales of their Automated Document Factory solutions (PRO Production Manager). In this role he works with customers, prospects, sales and product development to identify customer requirements, evaluate solutions and make product recommendations. View Archive \| Presentation

Effective Strategies for Unifying Customer Communications. Hosted by Pitney Bowes Business Insight	Sponsored By
Transactional communications are your one assured connection to customers. But does your organization manage each customer interaction as a single event? Are new media and technologies making communications difficult to manage? Are your silo'ed communication channels causing poor customer experiences? It's time to take your customer communications to the next level by connecting with customers via web, email, call center, print and mobile. Synchronizing and integrating the appropriate data. Transforming every touchpoint into a two-way dialog. What attendees will learn: Attend this session to learn about effective strategies and must-have technologies to help your organization: Speak in a unified voice across all channels Increase relevance with rules-based logic Power up with digital and mobile capabilities Learn how to transform your everyday communication efforts into a profit-building customer engagement engine. About the presenter: Victoria Cashion, Senior Enterprise Solutions Architect, Global Customer Success, CCM, Pitney Bowes Business Insight Victoria Cashion has worked in the variable data publishing business for over 20 years. She entered the transactional document publishing world in telecom in 1998 and worked specifically on variable messaging and defining the one-to-one statement through up-sell messaging and affinity programming. For the last 10 years, her work in engineering with Pitney Bowes (formerly Group 1 Software) has revolved around the one-to-one turned-transpromo arena. Since the formation of Pitney Bowes Business Insight, Cashion joined the Global Technology Office with a world-wide reach into global opportunities, and the chance to help formulate additional marketing concepts in utilizing location intelligence for driving promotional content. View Archive \| Presentation

Create your own enchilada using multi-channel communications	Sponsored By
Multi-channel communication - finding the best way to communicate with people inside and outside your company from printers, portals, websites, databases, mobile devices, email addresses, and more. Do you need the "Whole Enchilada?" Let's look at the process that will build the perfect Multi-channel Enchilada for you. About the presenter: Larry Katz is a Senior Engineer with more than 15 years of experience working specifically in the Document and Output Management industry. He has managed over 200 output management projects for companies such as Prudential, Winner's Merchants, Liberty Mutual, R.R. Donnelly, Great West Life and Symcor. In his current role at Barr Systems, he provides consulting services for both internal and external clients. View Archive \| Presentation

Maximize Postal Efficiencies- Multi-Channel Delivery & Print Suppression Hosted by Uluro by Transformations, Inc.	Sponsored By
As the USPS is being forced to make major changes and mail costs continue to rise, this is an in-depth look at ways to ensure your critical communication can still be delivered to your target audience in a cost effective manner. Print and mail is still the most effective way to communicate with clients and during this presentation we will review recent technological advances that can provide a more cost efficient and effective means of communication. What attendees will learn: Utilizing technology to reduce postage More efficient delivery of relevant communication Maximizing response rates About the presenter: Adam Armstrong, Production Workflow Guru for Transformations, Inc. the developers of Uluro. View Archive \| Presentation

Data: The Key to a Winning Strategy Hosted by Ricoh (formerly InfoPrint Solutions).	Sponsored By
The world of communications is ever-changing thanks to the evolution of social media, green initiatives and regulatory requirements. As a result, consumers are getting bombarded with information from all directions via all channels. The trend of consumers often opting out of emails and ending brand relationships due to irrelevance is becoming growing one. The solution is to put them back in control by providing more relevant and customized data. Engaging in a precision marketing strategy allows fewer, yet more impactful and targeted communications to be sent to customers in an effort to increase brand loyalty while raising the ROI. This solution uses data to get the right message, to the right person, at the right time, in the right channel which means customer control is restored. Overall, this session will address the different ways to define a campaign strategy and the various ways to tweak and re-test customer responses for future success. In addition, the session will analyze and review the diverse data options available to customers. Join Carrie Murphy as she delivers Data: The Key to a Winning Strategy. View Archive \| Presentation

Workflow automation & multi-channel delivery; Times are-a-changin' - are you keeping up? Hosted by Solimar.	Sponsored By
Documents and communication are evolving rapidly with new demands on the departments responsible for producing and distributing them. Many organizations are directing their document production operations towards three areas: efficiency, multichannel, and color. The ideal business strategy now is to control costs and better serve your customers. So... Where should you focus your attention in complex production environments? How should you begin implementing digital color, transpromo, security and tracking? What new technologies should you invest in versus keeping what has been internally built? In this webinar, Matt Mahoney, Workflow Specialist from Solimar Systems and Greg Smith, Workflow Engineer from Solimar Systems, share and demonstrate proven methodologies to advance your organization forward within today's tight budgets and expanding demands. View Archive \| Presentation

Is your ADF adding value today and ready for tomorrow? Hosted by Ricoh (formerly InfoPrint Solutions).	Sponsored By
If your answer is anything other than "YES!" then you are at risk for outsourcing. So let's grab the bull by the horns and have an honest look at our ADFs and whether or not they truly stack up. Most don't live up to the hype. We'll explore why not and how this is handcuffing your organization today and tomorrow. We'll take a look at the mysterious value of integration and why it is critical to success. And we'll discuss new technologies - including digital mailboxes and self-enveloping inserters, as well as the growing demand for comprehensive disaster recovery planning; and see how ADF is a critical enabler. Our presenter is Don Dew and he manages the InfoPrint ADF workflow brand at Ricoh. The team at Ricoh (formerly IBM's Printing Systems Division) has been integrating world-class print-to-mail workflow solutions since the late 1980s and is an industry leader in end-to-end process automation technologies. The company estimates the total annual number of mail pieces under control of its ADF solutions globally to be in excess of 20 billion. Don's total solution approach is influenced by a strong background in marketing communications. He understands the unique value transaction documents bring to an organization and applies his knowledge to help customers optimize their workflow to reduce costs, build operational efficiencies and create new opportunities for future growth. View Archive \| Presentation

Social media and mobile marketing strategies for long-term revenue growth Hosted by MindFireInc.	Sponsored By
All the industry data points indicate that both social media and mobile marketing are quickly becoming two of the most powerful and cost-effective ways of advertising and promotion. But for many print and marketing service providers, the key question remains to be: "How can I take advantage of this opportunity today?" At this 45-minute online training session, the MindFireInc team will review and answer three important questions: Who's using social media and mobile marketing? And what are they doing? We will showcase several real-life creative examples of social and mobile campaigns launched by major global brands. Is there an attractive market and business opportunity? We will take a look at the size of the market, and the latest market trends. How can you tap into this opportunity now? You will learn some practical techniques to get started today. Join, Joe Manos, Executive Vice President of MindFireInc for this informative webinar. View Archive \| Presentation

33+5 things you can do with a print file besides printing it hosted by Crawford Technologies.	Sponsored By
Join Ernie Crawford, M-EDP, as he takes a look at 33 major areas of optimization that organizations are trying to achieve with their transactional documents. For those of you that saw this presentation live in Florida this year, we've added 5 bonus ideas that could positively affect your bottom line. You will be shown how you can accomplish optimization with your existing print files, regardless of whether they are AFP, Metacode, LCDS, PostScript, PCL or PDF. View Archive

Beyond the printed statement: The evolution of enterprise output management Hosted by Xenos, a division of Actuate.	Sponsored By
Enterprise Output Management has evolved in leaps and bounds in the last half century. There has been an influx of new technologies to help streamline document creation, printing, electronic presentment for consumer self-service, and advanced processes and workflow to automate the flow of content through the organization to internal and external consumers. Print centers, mailing operations and archiving departments have become overrun with products from a myriad of vendors producing a fragile, inelastic system of technology. Today's Enterprise Output Management infrastructure is all about implementing process and control around enterprise content to reduce the hodgepodge of technologies and introduce new efficiencies and functionality. The end-result is growth and scalability to meet the demands of tomorrow. This webinar explores the evolution of Enterprise Output Management for High Volume Transactional Content (HVTO), from the early high-volume printers and document composition systems, manual envelope stuffing, and file cabinets of paper statements for archiving; to modern-day automation and ECM. View Archive \| Presentation

Web-to-Media . . . rapid deployment means rapid savings! Hosted by Tremware Corporation.	Sponsored By
Customers looking to implement Web-to-Media solutions can realize savings quicker than ever before by looking at software as a service (SaaS) model and utilizing a road-map to deployment. Gone are the days of two year implementations and large hardware footprint requirements. Reduce implementation costs and time to market. Reduce costs and increase revenue … it is the perfect model! View Archive \| Presentation

Web-to-Media . . . it's not just print anymore! Hosted by Tremware Corporation.	Sponsored By
It's not just web to print anymore! As technology evolves, customers are demanding a wider variety of delivery channels beyond print. This first of a two part webinar series, presented by Bill Tremeer and Steve Tuttle of Tremware, will address the changing demand and emerging tools that go beyond web to print and the array of opportunities it opens in delivery processes. The session will suggest things to look for when searching for these types of solutions that can rapidly streamline document creation and delivery processes ultimately growing your company and evolving with technology. View Archive

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