23 February - GMC Software Technology announced that Tribune Direct, a subsidiary of the Tribune Company and existing GMC customer, has become the first installation for GMC PortalBuilder. As a result, Tribune Direct can now develop rapid, scalable storefront offerings for their client base and prospects while, leveraging their existing investments in GMC’s products and solutions.

As part of the Tribune Family, America’s largest employee-owned media company, operating businesses in publishing, interactive and broadcasting, Tribune Direct, offers direct mail to its clients on a national level. Utilizing over 360 employees, Tribune Direct produces and mails over 7 million pieces of direct mail per day and provides the national reach of facilities located throughout the United States with the local touch of established regional partnerships.

Launched at Print 09 in September of 2009, GMC PortalBuilder simplifies the process and opens the door for print service providers and direct mailing organizations to implement efficient, web-enabled storefronts for the creation, ordering, management and printing of personalized variable data documents and integrated, personalized multi-channel campaigns. End-users gain more flexibility and faster results by having easier access to all the variable components they need and users can enjoy centralized brand management and messaging as well as cost control with decentralized creation, order entry and output.

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